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Unicorns & Underdogs

Unicorns & Underdogs brings together a curated collection of stories, strategies, and insights from real founders at every stage of the SaaS journey. 

From breakout successes and high-profile exits to bootstrapped builders scaling quietly behind the scenes—it’s an honest look at what actually works when building a SaaS in today’s world.

It’s the stuff we all wish more people shared: what actually works, what definitely doesn’t, and what no one talks about until it’s too late.

Inside, you’ll get answers to questions like:

  • What systems do successful founders wish they’d built earlier

  • How did they land their first big customers—and what would they change if they could do it again?

  • What slowed them down that no one warned them about?

  • How do they hire, lead, and scale without breaking what’s already working?

  • What keeps them grounded when things inevitably get messy?

Some are scaling their first company. Others have made the cover of TechCrunch. All of them have something worth learning from.

Pre-order it now by clicking the button below.

Whether you’re just getting started or already growing fast, this book gives you the kind of clarity, context, and perspective that usually only comes from real conversations with other founders.