SSAAS SCALERS
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CLOSE · 0→1 FOUNDER-LED SALES

Build an enterprise sales motion you can prove before you hire.

Hands-on coaching and deal support for founders who need a dependable way to source, progress, and close their first repeatable enterprise deals.

Apply for Close →Start with the free Lab

Built for funded or profitable B2B SaaS founders with product proof, enterprise potential, and a founder still carrying the revenue motion.

MarketMessagePipelineDeals

DOES THIS SOUND FAMILIAR?

The product has proof. The sales motion does not—yet.

Your first customers came through your network, founder credibility, or timing. Outside those warm paths, the motion is inconsistent and every deal seems to invent a new process.

01

Your ICP is broad enough to make every account look plausible.

02

Outbound produces activity, but not enough qualified conversations.

03

Interested prospects drift through demos without a controlled buying process.

04

A few valuable deals depend on you making every judgment correctly in real time.

WHAT WE BUILD TOGETHER

The operating motion behind the first repeatable wins.

The agenda follows your evidence and live opportunities. The free Lab supplies the framework; this track applies it to the company and the work.

01

Market

A narrow enterprise wedge, buying triggers, first-account strategy, and evidence-based prioritization.

02

Message

A credible point of view, relevant outreach, call openers, follow-up, and a clear reason to change now.

03

Pipeline

Warm paths and focused founder-led outreach that create qualified conversations without outsourced spam.

04

Deals

Discovery, qualification, demos, champions, multithreading, business cases, proposals, and close plans.

HOW CLOSE WORKS

Direct access to the work that changes the outcome.

This is not another course. Michael works from the real market, messages, calls, proposals, stakeholders, and deals already in front of you.

1

Diagnose the motion

Establish the current evidence, live opportunities, biggest constraint, and the few priorities that matter now.

2

Work the motion

Use a weekly private Deal Room to make decisions, inspect work, and prepare the next actions across pipeline and deals.

3

Get unstuck between calls

Submit messages, recordings, proposals, and deal questions through your private workspace when timing matters.

4

Capture what works

Turn wins, losses, objections, proof, and buyer behavior into a motion you can repeat and eventually hand off.

FIT MATTERS

This is for founders ready to do the selling—not outsource it.

Strong fit

  • B2B SaaS with product proof and credible enterprise value
  • The founder still owns important selling
  • Warm-intro wins have not become a dependable motion
  • One or more live opportunities make better judgment valuable
  • You will run the plays and share the real work

Not the fit

  • No product proof or retention signal yet
  • ACV cannot support an enterprise motion
  • You want meetings guaranteed or sales fully outsourced
  • You want a hired closer before learning how the product gets bought
  • You are unwilling to participate in founder-led selling

APPLY FOR CLOSE

Tell Michael what you are trying to prove.

Share your current traction, enterprise opportunity, sales motion, and where it breaks. If this track is too early—or more support than you need—Michael will say so.