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SCALE · 1→SCALE SALES SYSTEM

Turn founder-led wins into a sales system your first team can run.

Advisory and implementation for founders ready to build the people, process, enablement, and management system that sells beyond them.

Apply for Scale →Start with Clarity

Built for founders with real customer evidence who are hiring, fixing a failed first hire, or becoming the bottleneck in every important deal.

PeopleProcessEnablementManagement

THE FOUNDER CEILING

You know how to sell it. The company does not know how to repeat it.

The motion still lives in your head. Reps need you in calls, pipeline stages mean different things to different people, and every forecast is partly intuition.

01

You are preparing to hire but cannot yet define what the rep must repeat.

02

A first sales hire struggled because the operating system was incomplete.

03

Ramp, qualification, pipeline inspection, or forecasting is inconsistent.

04

Revenue still depends on the founder joining every important call or decision.

THE 90-DAY SCALE BUILD

Build the missing operating system around the evidence you already have.

We do not impose a generic playbook. We diagnose what is proven, what is fragile, and what must exist before more people and spend are added.

01

People

Role design, hiring scorecards, interview process, capacity, territories, quota, compensation, and accountability.

02

Process

CRM stages, qualification evidence, opportunity rules, pipeline creation, forecasting, and inspection cadence.

03

Enablement

Onboarding, ramp plan, certification, call standards, playbooks, tools, and performance coaching.

04

Management

Operating rhythm, one-to-ones, deal reviews, metrics, leading indicators, performance standards, and intervention.

HOW SCALE WORKS

Diagnosis first. Then a focused build.

The work starts from current data, customers, deals, people, and constraints. The goal is a usable system—not a presentation about one.

1

Baseline the motion

Inspect the existing funnel, deals, process, roles, economics, artifacts, and management rhythm to find the few constraints that matter.

2

Set the 90-day build

Turn the diagnosis into an ordered roadmap with owners, deliverables, risks, dependencies, and measurable operating outcomes.

3

Build alongside the team

Create and implement the roles, process, enablement, and management assets with direct feedback as the system meets reality.

EXAMPLES OF WHAT LEAVES THE ROOM
Hiring scorecardComp planCRM stagesQualification standardForecast cadence30–60–90 rampCertificationManager rhythm

FIT MATTERS

Scale what has evidence. Do not hire to discover the motion.

Strong fit

  • Funded or profitable B2B SaaS with several real customers
  • Enterprise ACV potential generally supports a sales-led motion
  • The founder has personally proven important parts of the sale
  • A hire, team change, failed hire, or board milestone creates urgency
  • The leadership team will participate in implementation

Too early for Scale

  • No reliable product or retention evidence
  • The founder has not yet learned how the product gets bought
  • There is no budget or executive capacity to implement the system
  • The goal is to add headcount without changing the operating model
  • You need pipeline and live-deal help more than team architecture

APPLY FOR SCALE

Show Michael the motion you need to make transferable.

Share the customer evidence, team, current process, hiring plan, and the bottleneck that keeps pulling the founder back into every important decision.